If you are looking to start an essential oils business, it can seem difficult at first. After all, there are a lot of things to get into place before your venture takes off. start essential oils business.
It’s not rocket science but it is vital that you use the right techniques and tactics to make it successful. If you don’t, you’ll lose business opportunities and customers. So use this guide below to take your essential oils business from zero to hero in a flash:
Starting Point:
Understanding Your Product
Would you buy a car from someone who didn’t know anything about cars?
How about getting a surgery from someone who isn’t a medical doctor?
Of course you wouldn’t. People buy from experts in their field.
While it may be tempting to jump in without gaining knowledge of essential oils, it is crucial to know your product. Not only will it make your brand more respectable in the eyes of customers, but they will buy more often.
There are variety of things you need to know about how essential oils work.
This includes how to mix them, what scents are available, and how to achieve certain results.
There are plenty of online resources such as this usage guide that can get you familiarized with essential oils and their capabilities.
Study up on it and you’ll be one your way to being a pro in no time.
Also, be sure to read studies about essential oils using Google Scholar or Pubmed because there are many misconceptions about oils and if you perpetuate these misconceptions, your business may be in trouble when you find yourself on the wrong side of a debate with someone who read a little deeper than you did.
The other part of understanding your product is hands on, actual experience with it.
How can you claim to be an expert if you’ve never even touched a bottle of essential oil?
Most essential oils suppliers come with a starter than can allow new users to familiarize themselves with oils. Of course, these aren’t free and should therefore be considered an investment into your business.
You can even understand your product even better by trying out oils from different suppliers and noting their strengths and weaknesses before ultimately deciding to go with one.
Market Research
It is always more profitable to find a market and create a product for it rather than the other way around.
The reason is simple: you’re just finding out what people want and giving it to them. They’re much more likely to become loyal, raving customers that way.
Therefore, before going into product creation, you want to identify the best markets you’re going to enter.
What age are they?
Do they have any illnesses?
Would they be more interested in natural remedies?
Do they typically like products similar to essential oils – maybe scented candles?
Questions like these allow you to zone in on a target market to start with and increase the efficiency of your marketing efforts.
There are different markets that tend to be drawn to essential oils. It’s up to you to identify one as your starting target and go from there.
Idea Validation
Once you’ve found your market, it’s time to start creating ideas for your product.
However, you don’t need to launch into full on production or ordering the essential oils quite yet, unless you have a lot of cash to burn.
Instead, you can test your ideas with “dry runs.” This involves the use of a sales funnel online.
First, you create a pretty advertisement with a picture (actually a mock up) of your product.
You direct them to your website via the ad.
Once they’re on your website, position yourself as an expert by providing valuable information about essential oils to build interested. Here, you can then ask them for their email address and tell them that your product is about to launch.
If enough people sign up to be notified when it’s ready, you know you have a pretty decent idea.
Storage Solutions
You might want to dropship directly from your essential oil supplier instead of holding inventory yourself. This gives you the advantage of not having to have a storage unit or garage full of product all the time and it could make the shipping process faster.
Well known essential oils suppliers such as doTerra and Young Living grant you this luxury. When you work with suppliers such as those, you can completely focus on your marketing without touching the actual product.
Customer Service
If you are just starting out in your business, you might be the only one to staff the phone, email, or social media accounts.
That’s okay, but be there to answer questions as often as possible. And don’t be afraid to hire people if you’re growing quickly.
The good thing about this is that you get a feel for frequently asked questions which you can then do a blog post. If your blog post is good, it could potentially go viral and more buzz for your brand!
Press
When you’ve got some traction, now is the right time to reach out to press.
Online magazines, especially for niche products, are always looking for interesting stories.
If you can sell yourself and your product, they might just do a write-up on you, driving more traffic to your store.
Innovation
The work of a business owner is never done. Once you’ve achieved your initial market run, you want to improve.
Do this by innovating new blends and new uses for essential oils that are you yourself have discovered, or those that aren’t very popular but you’ve found to be reliable.
Automation
Once you’re comfortable running your business, it’s time to automate.
Find any tasks that an hourly employee or contractor could take care of. This will free you up to focus on the bigger issues in your business like how you’re going to grow it, create new products, or reduce time-to-market.
It will also free up time for you to study further because in the essential oils business, knowledge is one of the main success factors. The ability to separate fact from fiction, and be honest about these things is something your audience will appreciate and allows trust building. start essential oils business.
Conclusion
Essential oils is a great niche to be in if you follow these simple tips and put in the necessary work and time to succeed with it.
You can capitalize on the profit potential by reading blog posts and published studies especially.
However, be sure to continue testing your market for feedback. Without this vital component, you might not see the success you want. So be diligent, and watch your profits soar.
Author BioTrysh Sutton is a wife, mother, attorney, interior decorator, strategic leader and teacher. She runs a website called Pure Path Essential Oils, a naturopathic wellness company that promotes healthy living and healing through the use of essential oils and sustainable living.
You can follow her on social media to learn more about the benefits of essential oils, and healthy living practices.
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