ZEN Perfume Packaging Concept Design by Igor Mitin Design
Goal was to develop bottle shapes and packaging for a series of fragrances «Zen». The main objective was to emphasize the naturalness of the fragrances and to strengthen eastern meditative mood contained in the word Zen.
In order to meet the goal, we have decided to derive the idea of bottle shapes from existing organic forms. The packaging concept of “ZEN” perfumes is the synthesis of organic shape and perfume bottle. The organic shape is the dominant in this tandem, and a small piece of glass carries a functional purpose – to observe the level of the remaining liquid/perfume.
Tactile sensations are very important when the package is being held in hands. Smoothness of the glass fragments make the texture and density of the plastic packaging appear and feel very natural just like a real stone, bamboo or a shell. The main objective of the packaging was to highlight the natural character of this line of perfumes and is fully consistent with the idea of Zen – calmness, contemplation and natural beauty.
Outer cardboard packaging is deliberately made simple and ascetic, so when it’s opened the elegance of the natural shape of the bottles would be emphasized.
Bottles are made up of two main parts – a glass container for perfume and an imitation of natural object, made of textured plastic. The plastic form is placed on the bottle and is sealed with glue, so they both form a single object. The texture and density of the plastic form mimics the look and feel of a real natural material.
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