Yepoda (means “pretty” in Korean) is a brand that believes in Korean beauty rituals and innovations. K-Beauty products are known worldwide to be the secret weapon for healthy and beautiful skin. Yepoda embraces the Korean expertise while giving all skincare products its own twist: all products are made with the best natural and active ingredients and free of nasties. Made with love in Korea, they are designed to make your beauty routine easy, effective and fun!
We had the pleasure to meet with the founders of Yepoda 1.5 years after their launch, when they had a chance to look back and decide they wanted to take the brand to the next level. They conducted a survey which proved that their core target group are not only young women (As they thought), but also in large percent slightly older customers. So our min challenge was to elevate Yepoda, make the branding more mature, sophisticated and elegant without losing Yepoda’s playfulness and fun approach to skincare.
Yepoda Korean Skincare Branding Design Inspiration