Differentiated from the round traditional Chinese mooncakes, Matchall Cubes are refreshingly modern and minimalist. “Squares” becomes the building blocks of product design. The presence of the square element in the packaging, patterns and cutlery consolidate the product’s image.
Contradictory space and symbols of the Mid-Autumn festival are used in packaging design, meaning that the longing for loved ones and reunion could overcome time and space.
Matchall Cubes 2021 Mid-Autumn Visual Design
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Illustrator: Zhao Yuelin, Pan Yuchen
Photography: Yu bin