Kesington Health Branding by Conflict Creates
Kensington is one of the most unique not-for-profit healthcare organizations in Canada, with service offerings that include long-term care and hospice care to one of our country’s top eye clinics and diagnostic imaging centres. We helped them articulate the brand’s mission to constantly push for new ways to take better care of people, and to give new meaning to community care. We then redesigned the brand from top to bottom. The intersecting lines of the signature K was inspired by the idea of a tight-knit community and their famous central Toronto intersection.
Here’s a closer look at the new Kensington Health ‘K’ and some of the department signage we created for the campus. To make way finding at their various buildings easier for all we separated services using bold geometric icons, simple and legible language, and a variety of high contrast colours that all compliment the brands core palette of modern shades of green.
Here’s a few more sample applications from our recent Kensington Health rebrand.