HONG KONG LITTLE KITCHEN BRANDING:
LITTLE KITCHEN, LEGENDARY ROASTS.
Hong Kong Little Kitchen is a humble eatery with in-your-face flavors that take you to the streets of Kowloon. It boasts of roasts that tick off every box on your list: tender, crisp, and juicy. This isn’t your run-of-the-mill Chinese restaurant—Hong Kong Little Kitchen is putting the pow back in classic Hong Kong chow.
Hong Kong Little Kitchen Branding Design
Hong Kong Little Kitchen came to us as a simple concept: an eatery that would offer authentic roasts. Amidst an abundance of Chinese restaurants in the city, the challenge was to make this humble little kitchen stand out and be something out of the ordinary. We needed to build a brand that could transport you to Hong Kong.
It’s a known fact that a lot of the good food in Hong Kong come from small local restaurants. In a similar fashion, we wanted Hong Kong Little Kitchen to embody the charm of your neighborhood eatery—where even the smallest kitchen can serve up big bold flavors. This is precisely the restaurant’s tagline was conceived: “Little kitchen, legendary roasts.”