We were asked to design a premium cosmetics brand, selected and personalized on the basis of a diagnosis using a multistage form assessing the condition and need of the skin for active ingredients.
The promise of exclusive care that meets the individual needs of customers.
Floe Dedicated Skincare Branding Design
To emphasize the uniqueness of a formula, we came up with the coded visual system that generates individual graphical floe shape based on questionnaire answers.
We were responsible for the naming, packagigs, landing page, key visuals, skin report, and layout elements, while Kuba Kedzia (Materia.st) created the strategy.