Alioth is a new generation asset and wealth management consultancy from Dubai, UAE. The company is managing a $3.7 billions worth of global funds across the ME/NA district. Their aim is to provide a limited boutique service for a limited selection of individuals, companies and institutions, in order to provide the best investor experience available in the region.
Aliothh collaborated with Studio+Mod Dubai to build a dynamic and modern brand structure. We created a logotype over a stencil / serif typeface to reflect brand’s experiential roots in asset management industry. In contrast with that, we created a modern typography to use in key visual elements through a modern typeface. We chose a vibrant tone of orange for the primary brand color to mirror the energy in Alioth’s progressive DNA. We designer both digital and printed materials, including corporate stationaries, prined marketing goods, packaging solutions, digital documents and presentations, corporate website and their private customer iOS application.
The outcome of the project happened to become a satisfying practice of art direction for both Alioth and Studio+Mod.